The sky is falling, robots and AI algorithms are taking over the marketing world, and the old norms are shifting. Businesses can’t just rely on a website or the occasional social media post anymore. The COVID-19 pandemic has shaken local businesses, and it’s just the beginning. Markets are evolving, and we’ve got to keep pace.
Here’s a fresh idea: Love Marketing. What’s that? It’s all about genuinely loving your business and your customers, and letting that love dictate your Key Performance Indicators (KPIs). Go ahead, step up and represent your business personally. You’ve got the chance to engage with your customer base daily, so why not ask them what they think to help your business grow?
Enough with the stock photos! Grab your phone and snap some real, authentic pictures to use on your social media platforms. And while you’re at it, ditch the automated newsletters. Send a heartfelt video message to your clients instead. We all know the magic of a smile and friendly chat when customers walk into our physical stores. So why not translate that same warmth and authenticity online?
As a small business owner who’s collaborated with other fantastic businesses in Canada, I’ve started to incorporate Love Marketing into my strategy. And I think it’s high time we all consider making the shift. This new virtual landscape calls for us to be both original and lovable.
If I want to rewrite this blog post now in August of 2023 I have to add ai to the mix.
The sky is falling, and let’s face it, robots and AI are reshaping the marketing universe. Forget the days when a static website and a sprinkle of social media posts would do the trick. COVID-19 has given local businesses a good shake, and it’s merely the tip of the iceberg. Market dynamics are shifting at the speed of light, and if we don’t keep up, we’ll be left in the dust.
But here’s where it gets intriguing: Love Marketing. Imagine a world where the heart of your business and the pulse of your customers harmonize to set your KPIs. Make it personal, represent your brand in a way that algorithms never could. And guess what? You can even bring in AI text and image generators to amplify your message, as long as they serve the authentic vibe you’re going for.
Picture this: Your AI text generator crafts the skeleton of your weekly newsletter, but you breathe life into it with your personalized video messages. Or maybe your AI image generator creates a backdrop for your social media page, but you place your own selfies and behind-the-scenes shots front and center. This is Love Marketing at its most tech-savvy!
Tired of those soulless stock photos? Whip out your phone and capture the essence of your business in your own clicks. It’s time to elevate your brand’s authenticity. We’ve all mastered the art of creating a welcoming atmosphere in our physical stores. Now, let’s transfer that same genuine energy to the digital world.
As a small business owner who’s been on the collaborative journey with many incredible Canadian companies, I’ve adopted Love Marketing, spiced up with a touch of AI magic. The blend is irresistibly authentic, and it’s time you knew about it. In this new era of virtual living, being original and lovable isn’t just an option; it’s a necessity.